FOCUS GROUP HOSTING

Spaces designed to get to the “aha” moment

People don’t live behind one-way mirrors. And they won’t cough up their feelings on demand. It takes time and comfort.

Loft space living room focus group
Focus group recruiting participants
Loft space client room area for focus groups

You won’t find any one-way mirrors or even faux-style living rooms here at Intact Qualitative Research.

Instead, you’ll find 5 distinct yet flexible spaces with modern residential furniture and contemporary accessories in an actual, 2-story loft home. The difference is striking for focus group participants. They feel at home, because in a very real way, they are home. And that’s how we get to the “aha” moment for our clients.

Our purpose-built loft offers:

  • Flexible spaces to fit a variety of research needs including focus groups, mock trials, usability studies as well as breakout and brainstorming sessions

  • Session viewing via high-definition closed-circuit TV

  • Digital audio/video recording

  • Stream your groups to anywhere in the world using Streamline Universal technology

  • Easy South of Market access to/from San Francisco International Airport, CalTrains and BART