We’re a boutique research space for the modern age

Intact Qualitative Research is a family business we started to address the shortcomings we saw in research facilities. Having worked in the industry for 20 years, we saw an opportunity to create both a space and a market research firm that’s more in-tune with today’s consumer-driven marketing climate.

We replaced the one-way mirrors and windowless rooms with 20 ft. ceilings, natural light and modern furnishings. We swapped the bland office park location for San Francisco’s thriving, technology-fueled South of Market neighborhood. And we apply a hands-on, give-a-damn-about-every-detail attitude to everything that we do. Because while style gets attention, we know you need substance to take it from there. Take a look.

Richard Ngo
Debra Tysall

  • Richard’s middle name is “determination”. He’s very focused on delivering excellence, quality, consistency and energy. His 10+ years of marketing research experience in all capacities (recruiting, project management, facility management) in San Francisco have proven to give Intact Qualitative Research a strong foundation and a great start.

    Role: Strategic thinker, big ideas, IQR’s in-house Sommelier.

    Previous Experience: Cut his teeth in market research as a Recruiter and Project Manager at Plaza Research in San Francisco and Project Manager for Focus Pointe Global SF (then known as CRA Super Rooms) and Greenberg Studios. Left in 2009 to open up Intact Qualitative Research with his wife and business partner, Minh Ngo.

    Impressive Stuff: Runs 5 miles every morning and hasn’t missed a day as far as he can remember – despite being a small business owner, husband and father to 3 teenaged daughters.

    Personal Stuff: Feels most comfortable being outdoors with a fishing rod in hand, taking on any body of water to produce a catch (especially black bass) that he can then safely release to fight another day.

  • Debra has never been afraid to move (Birmingham, England, Los Angeles, San Francisco) or change careers (claims adjuster, chef, caterer, copy editor, among others). The personal growth she’s experienced makes it easy for her to cultivate relationships with people over the phone and without consistent face time.

    Role: Project Manager, IQR’s in-house Foodie and Cinephile.

    Previous Experience: Started out in insurance in Birmingham, England, moving up to become a Senior Loss Adjuster handling multi-million dollar losses. Then went into the food business (catering, hospitality, chef). Moved to the U.S. and did a variety of jobs, including copy editor and segued from there into market research as a research recruiter. Has been with IQR since they opened their doors in 2010.

    Impressive Stuff: At home, you’ll probably find her cooking, or watching tennis, or most likely doing both at the same time.

    Personal Stuff: Has been a Manchester United fan since she was a teenager and a tennis fanatic for even longer.